This really useful article confirms how challenging it is to have your film shown at Sundance.
Thanks to Peter Hamilton for writing.
2017 January 6The Sundance Film Festival will screen 45 feature-length documentaries.
A total of 1,701 feature documentaries were submitted.
- 823 were from the U.S.
- 878 were international.
And Then Comes Distribution…
After Sundance selection and buzz, the next needle to be threaded by documentary producers is distribution:
- How many of the 45 Sundance documentary selections will win a respectable theatrical distribution deal?
- Or a television or SVOD deal?
- How many of these films will receive a proper theatrical launch?
- How many will pay for distribution in cinemas, drawing on Outreach funding provided by their backers?
- And how many of those lucky winners will go on to recoup their investment in production and marketing?
- I attended one of the earliest Sundance Film Festivals when I was co-authoring a Case Study analysis of independent film marketing and distribution.
- David Rosen led our ground-breaking Study: it was funded by the Sundance Institute and the Independent Feature Project and published by Grove Press.
- I chatted with Mr Redford at a BBQ at his home, and I can remember that I was startled by his huge forearms. He had played pro baseball. (Years later, I was honored to meet my tennis hero Rod ‘Rocket’ Laver. His forearms were even bigger.)
- The Sundance Festival was then in its infancy. It was almost a Redford family project. There was an attractive naivete about it all. ‘Independent film’ was an emerging social movement that captured some of the creative energy left over from the anti-Vietnam War and counter-cultural tides of the Sixties and Seventies. ‘Indie’ was a quality that was waiting to be defined and branded.
- Who then could have imagined the frantic business that Sundance has become today?
- The signature PBS documentary slot POV recently accepted 16 films out of around 1,000 submissions, for an acceptance rate of 1.6%
- Read more about POV in our detailed October 2015 coverage.
- PBS’s Independent Lens slot reported around 22 films accepted for broadcast out of 725+/- submissions, or a 3% acceptance rate.
- Read about ITVS and Independent Lens in our 2015 coverage here.
- Regrettably, Gregory Crofton’s ‘theatrical feature’ Case Study of ‘2016 Obama’s America‘ is relevant on many fronts this Inauguration month.
- That rightwing ‘bio-doc’ grossed $40+/- million, and its producer David Bossie is a player in Donald Trump’s inner circle.
Additional Research: Gregory Crofton